Brand Design A Role On The Customers Purchasing Decision

1a. What is your research topic about? Brand design plays a crucial role on the customers’ purchasing decision. The brand design is the tool to promote a product by any organisation that can either attract the customers or resist them to buy the product. The chosen topic is considered to evaluate the importance of branding for any product in UK and US. As opined by Kapferer (2012, p.76), Brand Design is important when trying to market a new product or service in the market, which is new or already exists. Customer buying behaviour is dependent on many factors among which the brand design is most important. In UK and US, normally customer purchases any product based on their requirements or forced to buy the product with inspired by its promotion or brand design. In this context, brand design is one of the most important tools that can compel the customers to purchase a product without requirement (Schudson, 2013, p.36). Therefore, the main aim of this research is to find out the role of Brand Design in effecting the consumer purchasing decision. 1b. What is the issue/problem that your proposal addresses and why is it important to the reader? The regular increasing competitions in the business world, every organisation are facing a huge competition with other companies. The companies in UK, such as Coca Cola, McDonalds, John Lewis, and Marks Spencer are facing day-to-day competition with same kind of organisations (Levy and Gendel, 2012, p.97). This is leading them toShow MoreRelatedOnline Advertising As An Advertising Medium Essay1398 Words   |  6 Pagesmany companies are more concerning about how to attract customers to increase their revenue and become a leader in competitive market. So they move towards online advertisements as many people spend more time for suffering on internet. Moreover, online advertising become popular in early 20th century in United States. 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